During New York Fashion Week: Men’s S/S 2017 at the ultra-trendy Meatpacking District venue, Industria, Lead Hairstylist, T. Cooper of Metro Look, and her team were sponsored by ECRU New York and Conair to create wet natural textured hairstyles for the BENCH/Body show. BENCH/Body is the market leader for underwear in the Philippines. They carry a wide range of premium quality undergarments including basic, trendy, and sexy at affordable prices.
Cooper named the style the “Au Naturale” and it was created using the ECRU New York products: Rejuvenating Moisture Mist, Silk Nectar Serum, and Sunlight Styling Spray. “Once I saw the models that were going to be in the show, I knew that I wanted to embrace their natural hair texture. BENCH Body casted a lot of models with the best curls that you’ve ever seen in your life! ” said Cooper. The stylists sprayed the models’ hair with Rejuvenating Moisture Mist to hydrate and eliminate frizz from curls and waves. They then dried the hair from underneath with a diffuser to form curls and waves. The curls were then defined with a Conair Infinity Pro curling wand. Next, the models had Silk Nectar Serum applied generously to the hair for illusion of wet hair. Finally Sunlight Spray was used to keep the style’s shape. “The ECRU New York products worked perfectly for enhancing the models’ texture.” says Cooper
About ECRU New York
ECRU New York was created to “TREAT & PERFORM”. Silk proteins are used in many products within the collection because they strengthen and improve the integrity of the hair. ECRU New York’s ability to repair damaged hair while creating style for trends and fashion has made it a favorite choice among models and fashion designers. To learn more about ECRU New York visit www.ecrunewyork.com/
Conair Corporation began in 1959 as a small hair appliance and hair care company. Today it is one of the largest and most diversified consumer products companies in the world. This global leader in the manufacture and distribution of personal care, grooming, health and beauty products, and premium kitchen electrics, tools, and cookware. Conair’s passion for innovation and technology continue to produce products that exceed customer expectations. www.conair.com