Tag Archives: ECRU New York

Bridal Fashion Week: Cool Girl Makeup at Adam Zohar

Adam Zohar Bridal Fashion Week makeup by Metro Look

Photo: Hatnim Lee

image6 (2)I was fortunate enough to have been chosen as Key Makeup Artist for the Adam Zohar S/S 2019 show during Bridal Fashion Week. Our team was sponsored by ECRU New York and FarmHouse Fresh to create non-bridal makeup looks for the runway show at popular West Village venue, Industria. To compliment his audacious approach to bridal, Zohar’s venue featured a warehouse atmosphere with an open garage door leading onto the street, where onlookers passing by were able to watch the show along with guests seated inside on rustic steel benches. Adam  is  an  innovative  international designer  and  leader  in  bridal  and  evening  wear  that  exudes  femininity  and  elegance.  The  use  of  unexpected  materials,  remarkable  creativity,  plentiful  designs  and  unconventional  cuts,  along  with  a  close  attention  to  every  detail.

 

 

image10 cropThe makeup was designed to convey a no fuss bride, so I appropriately named the look “I Woke Up Like This”. After meeting with Adam and seeing the collection (which included dresses with nipple bearing bodices), I could tell that this wouldn’t be a traditional bridal show. The models at the fitting were styled with white Dr. Martens boots, and some were given nose septums – now that’s edgy AF! We decided that even though the models would be wearing these incredible gowns, we just wanted them to look like cool girls getting married. Adam was insistent that the skin had a slightly wet appearance, I agreed, it complimented his aesthetic.

 

 

 

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A little nipple never hurt anyone :-)

Because great makeup starts with great skincare, the makeup artists prepped the models’ faces with Crow Catcher Serum around the eyes, and Spotted Leaving Lightening Serum all over the rest of the face. We let the serums absorb for 10 minutes, then applied a layer of Three Milk Moisturizer for maximum hydration. The combination of the serums and the moisturizer gave the models a fresh, healthy glow. Whoopie Cream! Hydrating Lip Balm was also used to soften the lips. The artists then used light foundation and concealer to even out complexion and cover blemishes. Next, ECRU New York lipsticks were used as both lip color and blush; their lipsticks come in an array of shades, and are a multi-use product. Two coats of Runway Lash mascara were added to the top lash line only, and the look was finished by adding FarmHouse Fresh Honey-Magnolia Body Oil to the cheeks, nose, forehead, and chin for sheen.

 

 

 

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These white Dr. Martens are lit!

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Photo: Seth London

NYFW Men’s S/S 2018: Wet Natural Textured Hair at BENCH/Body

textured hair boyDuring New York Fashion Week: Men’s S/S 2017 at the ultra-trendy Meatpacking District venue, Industria, Lead Hairstylist, T. Cooper of Metro Look, and her team were sponsored by ECRU New York and Conair to create wet natural textured hairstyles for the BENCH/Body show. BENCH/Body is the market leader for underwear in the Philippines. They carry a wide range of premium quality undergarments including basic, trendy, and sexy at affordable prices.

texture hair girl

 

 

 

 

 

Cooper named the style the “Au Naturale” and it was created using the ECRU New York products: Rejuvenating Moisture MistSilk Nectar Serum, and Sunlight Styling Spray. “Once I saw the models that were going to be in the show, I knew that I wanted to embrace their natural hair texture. BENCH Body casted a lot of models with the best curls that you’ve ever seen in your life! ” said Cooper.  The stylists sprayed the models’ hair with Rejuvenating Moisture Mist to hydrate and eliminate frizz from curls and waves. They then dried the hair from underneath with a diffuser to form curls and waves. The curls were then defined with a Conair Infinity Pro curling wand. Next, the models had Silk Nectar Serum applied generously to the hair for illusion of wet hair. Finally Sunlight Spray was used to keep the style’s shape. “The ECRU New York products worked perfectly for enhancing the models’ texture.” says CooperTextured Waves

 

 

 

 

 

 

About ECRU New York

ECRU New York was created to “TREAT & PERFORM”. Silk proteins are used in many products within the collection because they strengthen and improve the integrity of the hair. ECRU New York’s ability to repair damaged hair while creating style for trends and fashion has made it a favorite choice among models and fashion designers. To learn more about ECRU New York visit www.ecrunewyork.com/

About Conair

Conair Corporation began in 1959 as a small hair appliance and hair care company. Today it is one of the largest and most diversified consumer products companies in the world. This global leader in the manufacture and distribution of personal care, grooming, health and beauty products, and premium kitchen electrics, tools, and cookware. Conair’s passion for innovation and technology continue to produce products that exceed customer expectations. www.conair.com