During New York Fashion Week: Men’s S/S 2017 at the ultra-trendy Meatpacking District venue, Industria, Lead Hairstylist, T. Cooper of Metro Look, and her team were sponsored by ECRU New York and Conair to create wet natural textured hairstyles for the BENCH/Body show. BENCH/Body is the market leader for underwear in the Philippines. They carry a wide range of premium quality undergarments including basic, trendy, and sexy at affordable prices.
Cooper named the style the “Au Naturale” and it was created using the ECRU New York products: Rejuvenating Moisture Mist, Silk Nectar Serum, and Sunlight Styling Spray. “Once I saw the models that were going to be in the show, I knew that I wanted to embrace their natural hair texture. BENCH Body casted a lot of models with the best curls that you’ve ever seen in your life! ” said Cooper. The stylists sprayed the models’ hair with Rejuvenating Moisture Mist to hydrate and eliminate frizz from curls and waves. They then dried the hair from underneath with a diffuser to form curls and waves. The curls were then defined with a Conair Infinity Pro curling wand. Next, the models had Silk Nectar Serum applied generously to the hair for illusion of wet hair. Finally Sunlight Spray was used to keep the style’s shape. “The ECRU New York products worked perfectly for enhancing the models’ texture.” says Cooper
About ECRU New York
ECRU New York was created to “TREAT & PERFORM”. Silk proteins are used in many products within the collection because they strengthen and improve the integrity of the hair. ECRU New York’s ability to repair damaged hair while creating style for trends and fashion has made it a favorite choice among models and fashion designers. To learn more about ECRU New York visit www.ecrunewyork.com/
Conair Corporation began in 1959 as a small hair appliance and hair care company. Today it is one of the largest and most diversified consumer products companies in the world. This global leader in the manufacture and distribution of personal care, grooming, health and beauty products, and premium kitchen electrics, tools, and cookware. Conair’s passion for innovation and technology continue to produce products that exceed customer expectations. www.conair.com
Long gone are the days that females are the only ones with everyday routines to maintain their looks; now men are getting in on the action too! Male grooming is no longer a taboo subject as many modern men have no problem admitting that they put daily effort into taking care of themselves. Although grooming is now perfectly acceptable, some men still think it’s either too much trouble or simply do not know how to get started. I recently did a photo shoot with hottie Dominic Adams from the Lifetime series “Devious Maids” for XEX magazine and I’ll break down some simple grooming tips that I used on him that ANY man can handle.
Start off by moisturizing your face. An ashy face or peeling skin is never, ever, ever, ever a turn on. I used good old fashioned Neutrogena moisturizer on Dominic’s face and applied it with a Beauty Blender. This moisturizer is a great option because it gives long lasting hydration and can be found at almost any drug store.
Tame your eyebrows. While Bert was a fabulous character on “Sesame Street” no chick wants a dude that looks like him so please handle those brows. A great way to manage unruly eyebrows is with a good brow gel, I prefer to use the one by Anastasia. It’s a colorless product so it won’t look unnatural and the applicator allows you to comb the product into the brows in order to keep them in place. If some stray brow hairs are not cooperating or are way too long you can clip them down with small scissors like these.
Hydrate your lips. A man with dry, cracked lips is never deemed kissable – by anyone. Keep your lips pillow soft and protect them from chapping with a good lip balm. I love Rosebud lip balm it last for hours and smells great. The best part is that even though it’s called Rosebud, it comes in very manly packaging.
Me moisturizing Dominic Adams
This whole routine takes less than 10 minutes and is well worth the effort. Incorporating these simple things into your morning ritual (right after you wash your face) will keep you looking and feeling hot all day long.