I know from personal experience that finding the right foundation color can be annoying AF! With Rihanna shaking up the industry with her 40 shades of Fenty Beauty foundation, several other brands have followed suit to become more inclusive. Though having so many options has made this daunting task a little easier, you still have the process of color matching. While it should be as simple as testing a foundation, buying it, and all is well with the world – it doesn’t always work out that way. Based on product formulation, your base can go from flawless to “WTF is that?” within a couple of hours. The culprit could be bad store lighting, or just good old-fashioned oxidization. For those who are unfamiliar with the term, oxidization refers to foundation changing color after exposure to oxygen. It doesn’t usually happen instantly, it can take some time for your foundation to oxidize, making what seemed like your perfect skin match a complete failure. Horrible, right? In walks Lancôme to the rescue.
Lancôme has introduced a custom made foundation service called Le Teint Particulier (they’re fancy), ensuring a perfect match every time. There are 8,000 shade possibilities (may I just say wow), 3 coverage levels, and 3 hydration levels. How does this magical concept work? A Lancôme Color Expert scans your face with a special machine to evaluate your skin tone and undertone, you select your desired coverage and specify your skin type, the foundation is mixed right front of you, and your custom matched foundation is bottled with your name and skin identification number on it for easy refills. Talk about stepping up your foundation game!